For Education Founders

You've built harder things than this. Let's make sure this one actually scales.

I'm not a consultant who studied this. I built it.

I started Hope Grove Microschool in my garage with four kids and zero roadmap. I grew it into a DOE-registered, Step Up ESA-accepting K-6 school on Main Street in downtown Dunedin with fifteen kids, three staff, and a 501c3. I wrote the grants, navigated the compliance, hired and fired staff, rewrote the curriculum at midnight, and answered panicked parent emails at 6am. All while my newly ex-husband called it a daycare, dropped off hours late at every single exchange, and fought with parents in the hallway. I built it anyway.

Then I niched it down to Hope Grove Girls Circle because I finally got clear on who I was meant to serve. That school is proof of concept. Not a recruitment pitch. From that work I've coached 300+ founders across all 50 states, specializing in ESA programs and founder onboarding.

You don't need a guru. You need someone who has actually been at the controls.

Four Ways In

Find your entry point.

Tier 01 · For the founder just starting

The Launch Bundle

$197

Three tools. One complete founder journey. The Microschool Founder Starter Checklist, Microschool 101, and the 90-Day Microschool Launch Guide, bundled. Everything you need to go from 'I think I want to do this' to open doors. Includes one 30-minute 1:1 Zoom session with Heather to get you pointed in the right direction before you build. Digital download yours forever.

Get the Launch Bundle
Tier 02 · For the founder who needs clarity now

The Founder Intensive

$1,500

One 90-minute deep dive on Zoom. No ongoing commitment. You bring your biggest question, your stickiest problem, or your whole messy situation and we work through it together. You leave with a clear next step, a gap analysis, and a plan you can actually execute. Booked as a single session. No application required.

Book the Intensive
Tier 03 · For the founder ready to build right

Founder Advisory

$3,500
or 3 payments of $1,167

Ninety days. Just us. On Zoom. Weekly 1:1 strategy sessions, async support via text between calls, and full operational accountability. We build your systems, close your gaps, and get your foundation right the first time. For the founder who is done figuring it out alone and ready to move fast with someone who has actually been at the controls. Three spots per quarter. Application required.

Apply for Advisory
Tier 04 · For the operator running something real

Strategic Advisory Retainer

$2,500 / month
3-month minimum, then month to month

You have launched. Now you need a high-level strategic partner in your corner every month. Two 1:1 Zoom calls per month, async support via text, priority response, and a monthly operational review. You bring the vision. I bring the systems, the gap analysis, and 20 years of building. This is not coaching. This is a strategic partnership.

Let's Talk
Or build your own stack

Individual resources on Gumroad.

Starter Checklist

$17

What to check, and in what order, before you spend a dollar or make a decision. Legal, logistical, operational.

Get It on Gumroad

Microschool 101

$47

The full overview of what a microschool actually is, how to structure yours, and what to decide before you build anything else.

Get It on Gumroad

90-Day Launch Guide

$77

Week-by-week roadmap for your first 90 days. The thing that turns 'I want to do this' into 'I am doing this.'

Get It on Gumroad

You already know what you're building. You just need someone who can see the whole board.

Book a Free Call